The Role Website Quality, Credit Card, Sales Promotion On Online Impulse Buying Behavior
نویسندگان
چکیده
The usage of online marketplace in Indonesia increases due to Covid-19 pandemic and its supporting environment such as payment systems. This investigation was conducted determine the effect Website Quality on Online Impulsive Buying Behavior moderated by Sales Promotion Credit Card Usage Indonesian marketplace. study uses quantitative methods with causal analysis. In this research, data collected through questionnaires 275 respondents who used website responded. research PLS-SEM analysis technique. results showed that three out five hypotheses are accepted. shows Quality, Use, have positive significant Impulse Behavior. However, result also revealed interesting findings, there is not enough evidence support moderation use relationship between web quality
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ژورنال
عنوان ژورنال: Jurnal Manajemen - Fakultas Ekonomi Universitas Tarumanagara
سال: 2022
ISSN: ['2549-8797', '1410-3583']
DOI: https://doi.org/10.24912/jm.v26i3.922